Revival raises question: Is Memphis overdoing it?
- By Wayne Risher
- Story from: Memphis Commercial Appeal
- Posted May 2, 2014 at 5:53 p.m.
- PHOTO BY MIKE BROWN (click here)
Signs of revival were plentiful last week as South Main neighborhood leaders capped a three-year push to translate the district’s eclectic, historic, artistic identity into a brand.
A construction crew poured new sidewalks in front of historic storefronts, part of a $30 million, government-funded project to create a walking and biking path from Downtown to West Memphis; contractors continued work on 400 new apartments in multiple projects worth nearly $50 million; and a Cotton Museum curator took measurements for a planter to grow cotton in a new bocce ball park at Main and Talbot.
South Main Association leaders served a lunch to “influencers” and unveiled a new logo, visitor’s guide and historic walking tour during an event at South Of Beale restaurant. Then, right on cue, two workers and a bucket truck came along installing street banners emblazoned with the newly minted brand: Legendary South Main.