Activists avoided the phrase “historic preservation,” then partied for a month. It may just save a Memphis landmark.
The Tennessee Brewery hasn’t made a drop of beer since the 1950s, but the fortress-like building that sits abandoned on the Memphis river bluff has brewed up a new outlook for historic preservation in the city.
At least, that’s one takeaway from last month’s Tennessee Brewery Untapped project, which turned a section of the building into a temporary beer garden and food truck venue. The project’s goal was to create commercial potential. But some see this as a future model for saving endangered properties.